100's of installations Nationwide

call georgia cctv 404.997.2288 for a quote

11alive

Thursday
May102012

How Do Most Restaurant Employees Steal?  

How Do Most Restaurant Employees Steal?

As a manager I quickly learned the concepts of sweet-hearting, cash larceny and skimming, or how my employees will steal from me. At the time we had manual cash registers, nothing like the point-of-sale systems of today. It was easy for an employee to give away food, they would take money and look like they were making change; in reality they might take a five dollar bill and give the friend back four one dollar bills and 4 quarters on a $1.50 charge. If they gave back extra change the drawer would be short, but with 6-10 employees working out of the same drawer it would be hard to find the thief. Most managers blamed this on poor training, or over portioning. Employee theft was not thought to be the major culprit. No one wants’ to think their employees are stealing from them. What are the three biggest areas of occupational fraud and theft? They are Cash Larceny, Skimming and Sweethearting.

Cash Larceny

Simply defined is any scheme in which cash receipts are stolen from an organization after they have been recorded on the organization’s books and records.

Skimming

Skimming for the purposes of our discussion here is the removal of cash from an organization before the cash has been recorded in the organization’s books. Because the money is stolen before it appears on the books, skimming is known as “off-book” fraud. Basically the employee pockets the cash directly from the customer.

pastedGraphic.pdf

Sweethearting

In retail, "sweethearting" is one kind of theft carried out by collusion between an employee and a customer. It is so named because it most often occurs between a cashier and his or her family members or friends, usually with prearrangement.

I was always very successful in detecting a thief(s) for some reason, so after a short time the district, regional and divisional managers quickly figured out that they could use me to help with loss prevention issues in other store locations. If the numbers were off in a store and the normal audit(s) did not show why, I would be transferred into the store to verify if all company policies and procedures were being followed. I could quickly figure out if food was disappearing out the back door. In other words, if the loss was a food cost issue or if the mangers were stealing cash from the registers. We caught employees stealing cases of food, especially steaks and chicken. I also caught managers skimming thousands of dollars from the registers. The techniques I used then were very simple, but the concepts themselves are the same as I use today. Today I just use the technology to see remotely, what I would watch for in person twenty five years ago. In the twelve years working in restaurants, the skills I developed in loss prevention have always stayed with me. Both understanding the scams used by employees to perpetrate a fraud and the reasons why they would take the risk in the first place. This knowledge would stay with me throughout my career.

Introduction to Employee Theft, Fraud and Loss Prevention

pastedGraphic_1.pdf

pastedGraphic_2.pdf

Why People Steal or Commit Fraud

The best way I found to explain why people commit negative behaviors such as theft and fraud is illustrated by the Fraud Triangle. My source of this idea was the late Donald R. Cressey (1919-1987) he was a central figure in twentieth century American criminology. A distinctive feature of criminology since the 1930s has been the dominance of sociology among the various disciplines studying crime and criminal justice. There are categorically three reasons why someone typically commits occupational fraud and abuse - and these reasons make up the fraud triangle (shown here). Think of it as a three legged stool, if you take a leg away, it will fall over.

Financial Pressure usually comes from two places; inside the employee’s company in the form of job pressure or the pressure to meet deadlines and revenue goals, and external pressures such as family life, financial troubles, illegal drugs, extra marital affairs, the recession, etc.

Opportunity is the way that the employees believe that they can get away with it - and therefore it is primarily this part of the fraud triangle that I work with to eliminate temptation by enforcing certain types of controls such as video surveillance.

Rationalization almost doesn’t have to be explained - most of us are very good at it. But most of the time the argument is “My company doesn’t recognize my efforts.” “They owe it

to me. I deserve to get paid more,” or “I’m only borrowing the money. I’ll pay it back,” or “Nobody will miss it.” “The company can afford it,” or “Everyone does it. I’m not hurting anyone.”

 

pastedGraphic_3.pdf

In my experience most of these acts start out small and grow over time. I had one manager who told me he started with $20 by accident. He made brought change to the register and when he got home the twenty dollar bill was still in his pocket. No one noticed so $20 became $100, then $200 and so on. What happens is that within a short period of time the money they are stealing is no longer discretionary income, it becomes part of their weekly budget. I found this to be true especially in bartenders. Whenever I installed a system in a bar I would tell the owner that he will probably lose some of their staff. I would say “They will have to get a job somewhere else, where they can continue to steal.”

All three elements need to exist in order for the occupational fraud or theft to occur. – I could never do anything about financial pressure and as far as rationalization goes, that was up to the business owner. However, as a security professional I could attack “Opportunity & Temptation” if I could get the employees to think that they would be caught if they tried to steal, then I would break the cycle. I would look to physical security technologies to see how they could be used as a key fraud or theft countermeasure.

pastedGraphic_4.pdf

Wednesday
Apr042012

Creating Repeat Customers at Your Restaurant

Increased customer loyalty is probably the one marketing goal with the most potential to improve profits. Although frequent guests typically only account for about 15% of a business’s customer base, they are usually providing at least 1/3 of the revenue.1 Furthermore, researchers at Harvard have found that if you increase repeat visits by 5%, you can raise your profits anywhere from 25 to 125%.2

Regular customers are the most desirable patrons because they already like your product. They like it so much that they keep coming, and they also tend to spend more than other customers. The more regular customers you have, the better you will be able to predict your sales. Never underestimate the power of word-of-mouth. Since they are likely to tell their friends about your restaurant, frequent customers are your best resource for marketing.

 

Choosing a Strategy

Frequency marketing is not just about encouraging customers to come back more often. It is also about changing repeat customers’ behavior to increase your profits. Therefore, the most successful frequency marketing strategy will do three things:

  • Increase frequency of visits by current customers
  • Increase check size from current customers
  • Strengthen the customers’ emotional bonds to your restaurant

Two of the best strategies to achieve the above goals are the following:

Loyalty programs.

The point of a loyalty program is to make regular patrons even better customers by offering them rewards for their repeat business. A loyalty program can include point systems and advanced software that analyzes customers’ purchasing patterns, or it can simply involve giving regular customers special treatment. As opposed to bouncebacks, whose main goal is to get customers to come back, loyalty programs focus on strengthening the bond with repeat customers in order to increase revenue and improve a restaurants’ reputation through word-of-mouth. » Learn More

Bouncebacks.

You can take a first-time customer and encourage them to come back a second time by offering them an incentive, or a “bounceback.” Although first impressions are important, a customer does not form a commitment or develop brand loyalty after a single visit to a restaurant. To create regular customers, you need to get people to return at least once more. » Learn More

 

Frequency Marketing Techniques

You should pick your marketing techniques very carefully. The technique you choose will depend on what customers are buying and the type of restaurant you want to run. For example, an elegant, formal restaurant probably should not try a “Buy One Get One Free” promotion. On the other hand, offering free valet parking to frequent customers would probably not suit a casual quick-service establishment. No matter what kind of restaurant you run, to improve profits from customer frequency you should establish clear marketing goals and keep away from detrimental promotions.

When choosing marketing techniques, you will want to offer customers added value while simultaneously encouraging more future spending. To achieve this, you could do the following for them:

Encourage them to bring their friends.

If you have a casual establishment, try “Buy One Get One Free” or “Buy One Get One Half Off” offers. If you use a promotion like this, make sure to track your number of visits. If guest frequency does not increase, this tactic is failing and you should retire it.

Entice them to try a new menu item.

You might notice that few of your repeat customers are ordering dessert. You could use a promotion like “Buy an entrée, get $2 off dessert.” If they like the dessert, they may come back and pay full price for it later. If your dessert sales go up, your promotion is working. You could also offer a discount on a specific item, like the next order of cheesecake.

Make frequent customers feel special.

This is especially important in formal restaurants. It can be as simple as remembering their name and greeting them personally each time they come. For second-time customers, it can be as easy as saying, “Thanks for coming back again!” It could also involve giving the most frequent customers free items, or creating a “Best Customer” reward for your 10 or 20 most frequent customers. This will strengthen the customers’ emotional bond to your restaurant and encourage them to spread the word about your great service.

 

Avoid General Discounts

Whether you are implementing bouncebacks or a loyalty program, discounting is probably the least effective promotional technique. Do not give repeat customers a coupon for 10% off or $1 off their next order. Offering a discount can actually hurt your profits, for the following reasons:

  • Discounting makes customers perceive a lower value. Once they have received a discount, they are less likely to perceive full price as a good value.
  • Frequent customers already like your restaurant, and they are likely to come back and pay full price anyway. By offering them discounts, you are practically throwing money away. You do not want to give freebies to customers who would otherwise pay full price for the product.
  • Unless you are a value-oriented business, like Little Caesar’s or McDonald’s, loyal customers who have a true bond will usually return to your restaurant because of the food and service, not just because of the price. Therefore, it is better to give them incentives that involve extra food or better service.
  • Discounts are just numbers that are only appreciated by customers on a cognitive level. Better incentives – like a free cocktail, attractive merchandise or a simple first-name greeting – appeal to customers on an emotional level, too.

 No matter which frequency marketing tactics you choose, make sure that the reward will delight your customers. In general, the reward should be something they associate with pleasure. Emotionally stimulating rewards will create a stronger emotional commitment in your customers. Once customers feel an emotional bond with your restaurant, they will provide you with both increased sales and free word-of-mouth marketing.

 

http://www.foodservicewarehouse.com/education/restaurant-marketing/creating-repeat-customers.aspx

Friday
Mar232012

Security Cameras Catch Macbook theft at busy restaurant

http://www.zdnet.com/blog/apple/security-cam-catches-macbook-theft-in-busy-restaurant/9220

Next time you set your computer bag down on the floor of a busy place, remember this video.

Keep an eye on the table in the lower-left and watch as the perp (wearing a white shirt, shorts, gray knapsack) enters at the 00:34 mark. Watch as he slowly slides the victim’s backpack over to him and quickly snatches the MacBook Pro inside. Note his accomplice rolling up the sleeves on his shirt and acting as the lookout man. The video was shot at the Oyster Boy restaurant in Manila, Philippines.

The victim, YouTube user teddypork, notes that the suspect nabbed his Apple MacBook Pro 15-inch (Serial Number: W89352LJ644) and has posted another video (from a different angle):

The victim is located at the top-right table, keep an eye on his black backpack with reflectors.

 

 

Thursday
Mar152012

FBI CCTV Recommendations

Thursday
Mar012012

Georgia CCTV is a proud sponsor of Inman Park Restaurant week

http://www.inmanparkrestaurantweek.com/sponsors/